Local Search FX is an SEO coach and consultant providing advice on local SEO, GMB optimization and google maps marketing. Since finding your business locally also includes a variety of local search ranking factors, we also provide additional insight on how to tie in content marketing, review marketing, social media marketing, on-page SEO and off-page SEO link building into your overall SEO marketing strategy with an integrated approach so that your business can be found not only in the 3-pack business listings but also in the organic SERPs as well. We provide you with the insight, feedback, tools, resources and 3rd party contacts with idea of doing as much of the SEO and marketing yourself and outsourcing the rest for the highest ROI in terms of cost vs. your time. Our goal is to help small businesses and entrepreneurs thrive in the difficult Santa Barbara economic climate.
WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?
Search Engine Optimization or SEO has been proven beyond doubt to a cost-effective way to drive traffic to your website and expand your reach with better search engine rankings. At Local Search FX, we pride ourselves in helping you create SEO based solutions for small and medium-scale businesses like yours.
Search Engine Optimization (SEO) is the process of implementing the relevant keywords on a web page which can yield an excellent search traffic potential and raise the rankings of the website over time. Many methods have since been developed to achieve this ranking, such as On-page SEO and Off-page SEO.
Today, when a customer conducts a search there are two forms of results that appear, namely the Pay Per Click (PPC) and Organic Results. Pay Per Click is a business model whereby a company or business places an advertisement on a host website such that when a user clicks on the ad, then a sum of money is paid to the host website owner. Once the set budget runs out, then the ad will be taken down. On the other hand, with organic results as long as you maintain top ranking with your targeted keywords, you need not worry about your ad being taken down. Pay Per Click ads receive 15% of clicks as compared to organic results which receive 85% of clicks because consumers always trust organic results more than paid ads.