More searches. more leads. more conversions.

GROW YOUR BUSINESS BY INCREASING YOUR ONLINE VISIBILITY

RESULTS-DRIVEN Local Internet Marketing Agency

Expert SEO consultant services that increase exposure and boost revenue

PRELIMINARY AUDIT

As a rule of thumb for us, we assist business owners that we are sure to give maximum satisfaction. That is why our efficient team conducts a preliminary audit before client engagement. We believe it is vital to be presentable before starting any project. We do our best to understand our client’s business, their competitors, and to develop a strategy for success. Our primary goal is to help your business grow by further developing your business’ strengths, and exploiting your competitors’ weaknesses.

KEYWORD RESEARCH

A prevalent problem in SEO is the use of bad or useless keywords. SEO is the game of keywords. If you don’t have effective and powerful keywords, then you are likely defeated before even beginning. From our intensive research, we have unraveled the mystery behind this problem. We have discovered that quite often the keywords you target are not best aligned with the ones your customers are using to search for your specific type of business. So, it is important to think like your customers when determining your keyword list.

COMPETITOR ANALYSIS

In a bid to deliver outstanding results, we closely analyze your competitors’ websites to discover and evaluate the keywords which they use to achieve a good SEO ranking and create an effective SEO strategy. We further review your competitor's online ranking by assessing their backlink profile, anchor text and a variety of other local search ranking factors which has yielded them first-page success.

ON-PAGE SEO

We identify the best keywords to incorporate into your website to get you the needed traffic and connect to your customer base. On-page SEO refers to the act of optimizing web pages in a bid to achieve a far better ranking in search engines. The end goal of this practice is to enhance organic traffic to your web pages as well as the 3 pack of the business listings. This involves strategically placing an exact- match keyword on your web pages such as in the title, meta description, and H1.

TECHNICAL SEO (WEBSITE SPEED & PERFORMANCE)

We ensure that technical issues such as slow website page speed, broken links, websites without sitemaps and so many more related problems which weigh down your best chances to get a first-page results are all meticulously solved at once.

OFF-PAGE SEO (LINK BUILDING)

Another approach that we apply is to create necessary backlinks to your website to build domain authority. A natural link profile with the proper anchor text and one that has links of high authority and relevance will cause Google to raise SERP results and the domain authority of your site. That is why we utilize engagement and backlink strategies to help you beat your competitors. We do so by sharing your content on social media, submitting directories, outreach and creating unique content.

BACKLINK AUDIT

Sometimes, your backlinks can either make or break your website. From our array of tools, we analyze your backlink strength and capacity alongside your anchor text profile to investigate if it is working for or against you. This then helps us to develop a plan for repairing, optimizing, and generally build upon existing links to improve your SEO.

GOOGLE MAPS MARKETING

This Google My Business (GMB) tool is the most important to utilize and take advantage of when considering an online listing for any local business. GMB marketing optimizes your business presence such that whenever a local business is searched on Google maps, Google Assistant and other Google related search tools it pops up your business as among the first to be seen. This helps you to build a large customer base essential to grow your business.

Local Search FX is an SEO coach and consultant providing advice on local SEO, GMB optimization and google maps marketing.  Since finding your business locally also includes a variety of local search ranking factors, we also provide additional insight on how to tie in content marketing, review marketing, social media marketing, on-page SEO and off-page SEO link building into your overall SEO marketing strategy with an integrated approach so that your business can be found not only in the 3-pack business listings but also in the organic SERPs as well.  We provide you with the insight, feedback, tools, resources and 3rd party contacts with idea of doing as much of the SEO and marketing yourself and outsourcing the rest for the highest ROI in terms of cost vs. your time.  Our goal is to help small businesses and entrepreneurs thrive in the difficult Santa Barbara economic climate.

WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?

Search Engine Optimization or SEO has been proven beyond doubt to a cost-effective way to drive traffic to your website and expand your reach with better search engine rankings. At Local Search FX, we pride ourselves in helping you create SEO based solutions for small and medium-scale businesses like yours.

Search Engine Optimization (SEO) is the process of implementing the relevant keywords on a web page which can yield an excellent search traffic potential and raise the rankings of the website over time. Many methods have since been developed to achieve this ranking, such as On-page SEO and Off-page SEO.

Today, when a customer conducts a search there are two forms of results that appear, namely the Pay Per Click (PPC) and Organic Results. Pay Per Click is a business model whereby a company or business places an advertisement on a host website such that when a user clicks on the ad, then a sum of money is paid to the host website owner. Once the set budget runs out, then the ad will be taken down. On the other hand, with organic results as long as you maintain top ranking with your targeted keywords, you need not worry about your ad being taken down. Pay Per Click ads receive 15% of clicks as compared to organic results which receive 85% of clicks because consumers always trust organic results more than paid ads.

WHY SEARCH ENGINE OPTIMIZATION (SEO)?

  • By using SEO, you will increase the user experience by providing your customers with relevant information specific to their searches.
  • Once customers perform a local search there is a much greater likelihood of them visiting your brick and mortar location.
  • SEO leads have a much higher close rate of 14% when compared to the 1.7% of outbound leads (contacting customers by cold calling or other purchased leads generally result in lower conversion.)This translates to a higher ROI.
  • Lead generation using SEO ultimately leads to lower marketing costs as there is no need to continue to utilize PPC campaigns.
  • By having a top presence in the organic search results, it sends the message to your customers that you have brand credibility and brand awareness.
  • Ranking in the top of the search results also gives your business a larger market share as the top 3 results receive the majority of the traffic.

The culmination of all of these factors tells us that there is a greater likelihood that your target audience is online and seeking the services of a business like yours.  If you have not developed a successful lead generation strategy, then it’s time to consider creating an SEO marketing strategy.  Positioning yourself with a strong Google Maps 3 pack presence along with organic SEO will provide the exposure needed to attract new clients.

LOCAL SEARCH RANKING FACTORS

No doubt, over the years SEO techniques have changed due to a variety of factors. That is why using an SEO expert consultant is essential to gaining a competitive advantage. If you want to be a one-step ahead of your competitors, then it is important to be aware of current best practices. When it comes to SEO expertise, no one can beat Local Search FX!

We are well-aware of the latest trends and techniques of SEO. So, if you are experiencing delays in your business due to your existing low rankings and poor SERP results, then we can be the right strategic partner for your business.

CALL FOR A FREE CITATION AND LOCAL SEO ANALYSIS

SEO CONSULTING SERVICES

Do you need an SEO consultant come on-board to conduct a concise SEO audit to check your performance and also, further create an inclusive SEO Strategy or solution to get you back on track? Look no further- Local Search FX is here to provide you solutions. 

Our SEO Consulting Sessions Include:

  • Overall restructuring to suit your needs and demands
  • Keyword Research
  • Video Training Courses
  • SEO Audit
  • Keyword Selection
  • Competitor Analysis
  • Off-page optimization review
  • Link Building Strategy
  • On-page optimization review
  • Link Building Analysis
  • And much more

BENEFITS OF SEO CONSULTING and coaching

  • Abundant Tools, Resources and Advice– Practice SEO and see yourself reaching out to thousands of potential customers online in the most cost-effective manner.
  • SEO Strategy– Acquire the skill and develop the strategies to get a top rating on search engines.
  • Accountability & Support – We assure of our support before, during, and after our services have been delivered, and you have gotten your desired results.

 To enjoy these powerful packages, sign up for SEO Consulting Today!

  • Increase your online exposure
  • Get to the top of local search results
  • Generate more leads online
  • Get found online by your ideal target audience
  • Increase traffic to your website
  • Increase sales and revenue
  • Get clarity on what steps you need to take to be successful with SEO
  • Get an accountability partner that helps you execute your strategy on time

WHY CHOOSE LOCAL SEARCH FX?

Core Competencies

  • We offer after-service advice and tips to our esteemed customers.
  • We love to see you succeed in your online business by teaching you the basics of SEO.
  • We have an impeccable track record that shows our agility.
  • We are well-informed and flexible to relevant changes in the world of SEO.

So what are you waiting for? Get in touch with us. Call now at 805-724-0795.

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